The Covid-19 pandemic forged a new era of global digitization and e-commerce among businesses of all sizes. Customers now flocked online to purchase almost everything from their basic needs to running errands and paying bills to online shopping. e-Commerce is on the rise, as well as online businesses. Despite the ‘known’ crisis, every business nowadays, no matter the size, is in the race to outshine the competition in the most cost-effective way possible.
In a recent survey conducted by Smamarketing.net, they found out that 93% of all online experiences begin with a user using his or her smartphone. This proves the importance of having an online presence.
Especially for small business industries, getting online has become increasingly important as it is the most affordable and quickest method to promote a business and boost its revenue.
In order for customers to be able to fully engage with any website, it has to be included in the 63,000 search queries Google gets every second! This is where SEO or Search Engine Optimization comes in. SEO is a process of organically generating traffic to a website and increases its visibility and searchability in the search engine pages.
Studies have shown that Organic search drives more than 50 percent of the website traffic. This organic traffic is especially important for small businesses that have a tight budget, who cannot spend much on paid advertisements.
There are many affordable SEO services for small businesses that will do the job for you. Before you go ahead and choose an agency. Let’s have a quick look on the importance of SEO for small businesses.
Why Do Small Companies Need The Help Of an Affordable Small Business SEO Company?
It Increases Website Visibility
Improving on SEO will make your website appear on the top of search results. Among search engines like Google, Yahoo, Baidu and Yandex, Google is the most trusted one. Increased visibility means increased traffic which may lead to lead generation.
But, what is lead generation? Lead generation is a process of generating leads for your website. These leads may turn to customers.
A Well-Optimized Website Attracts Customers
A smart UI and a well-organized website will give you an advantage. Customers can scan through an uncluttered website with ease and will thus stay longer on your site. A clean website that downloads easily that helps users navigate smoothly and holds their attention for quite some time will improve your bounce rate. Apart from a well-made website, on-page SEO should also be implemented by providing good meta tags, meta descriptions, SEO-optimized content, and slugs.
Moreover, mobile optimization of a website is also necessary. According to a study, 52% of all worldwide online traffic comes from mobile and only 45% of traffic comes from desktop. That is why optimizing your website for mobile is equally important.
Increased Conversion Rate
An optimized website and on-page SEO will draw in more customers who are actually interested in your business. The visitors on your page will turn into customers if you have a well-optimized and structured website featuring credible products.
Gives You An Edge Over Competitors
Competition in every niche in the market is rising every day. A powerful web presence in the form of a well-optimized web page will give you an edge over your competitors. Customers want to browse websites that are well-optimized, easy to read, and loads quickly, instead of websites that are cluttered, not mobile-responsive, old and boring texts, color or design.
SEO also brings targeted traffic to your website. These are customers who are interested in your products. So, SEO helps small businesses attract a lot of traffic and provides a clear advantage over your competitors as people usually trust the results on the top of their search engines.
SEO is thus an affordable and workable option for small companies to tap into. The more traffic you get, the more chances you have in converting them to customers and earning real revenue.
So if you’re running a small business, you must enlist the help of an affordable SEO services for small businesses like BFA Outsourcing Solutions for your SEO and digital marketing needs. Customers are the driving force of all businesses and SEO will help small businesses in attracting and retaining them in the most cost-effective way possible!